Julia Watt, BPR, MBA
Marketing Strategist
When Julia joined the Alidade Marketing team, she brought along 18 years of experience in communications and marketing - experience that translates into practical advice for our clients.
At Alidade, Julia is involved in all aspects of the client relationship, providing whatever is needed to get the job done. Her key areas of work include strategic thinking, writing, and creative leadership.
Julia has an uncommonly creative mind for a marketing strategist; because of the way she quickly comes to understand the target audience. This allows our team to use our creative design partners to build on and advance the ideas generated.
Julia spent 10 years in the federal public service, working in forestry and public works, with her longest stretch being at the Atlantic Canada Opportunities Agency (ACOA). As a political hot button and a staunch supporter of small business and entrepreneurialism, ACOA provided a good balance of strategic communications challenges and creative marketing opportunities. Her work became even more complex when she joined the Nova Scotia Gaming Corporation and worked through issues that would help the gambling industry become more responsive and accountable.
Since entering the consulting world, Julia has taught public relations writing at her alma mater, Mount Saint Vincent University, and has become involved in translating some of the world's most progressive research into words that are understandable and meaningful. She serves as the editor of "OutFront", Dalhousie University's official research magazine, and was project manager for an ultimately successful bid by Dalhousie to gain almost $50-million in research funding for a global ocean tracking network that will revolutionize what we know about the ocean's and the creatures that live there.