Life Sciences Company's Successful Product Recognition had Drawbacks. The company was successful. Their success marketing their core product line had usurped their corporate brand for customer recognition and understanding. Recognizing that as they introduced new product groups they needed to reexamine their overall brand approach, they hired Alidade Marketing to develop a plan.
Expansion in U.S. Market with Big Players. SpellRead Limited
developed a very powerful product that helps children and adults
overcome reading difficulties. Their corporate office is in
Charlottetown, PEI. They also were operating SpellRead licensee
clinics in Moncton, Halifax and Charlottetown. Their challenge
was to infiltrate the American public school system. To solve this
they hired Alidade Marketing Limited to lead a very targeted
strategy and sales campaign, bringing in the sales team from the
U.S. and crafting a sales and business development workshop
over a two-day period to ready them for the new strategy. The
result has left them well-positioned to
expand their export marketing vision
and increase sales. In fact, they
became such a force to be reckoned
with that one of their major
competitors—New York-based Kaplan
bought SpellRead.
Strategic Positioning in a Collaborative Environment. Springboard Atlantic Inc is a network
made up of 14 Atlantic Canada universities and with a mandate to increase the commercialization of academic
research. With no staff to provide marketing advice, Springboard hired Alidade as its "virtual marketing manager".
Successful Technology Company Looks For New Revenue Stream. They had the telecommunications sales team and wanted to find a new market for their product. Alidade Marketing's Kim MacDonald-Vibert was hired and given the assignment of researching, developing and executing a focused business development strategy within the U.S. A large field of prospective target categories and then company prospects were identified, the business case developed and presentations for the executive level meetings secured.